I was part of an innovation team at Purpose, which is a campaign strategy and movement consulting firm. We were charged with building something new in the food space that could improve the wellbeing of consumers and/or the food system. We spent several weeks interviewing farmers, distributors, food processors, chefs, and eaters. We identified a few opportunities across these segments, but ultimately, Purpose’s areas of expertise were largely in building consumer-centric campaigns and movements, like Everytown for Gun Safety. And so we set out to help eaters/consumers achieve better food buying habits, close gaps in knowledge about dietary and nutritional needs, and connect with others with similar dietary interests and/or limitations.
We developed an MVP concept called the Foodstand, which was a social platform designed to help gamify better food habits and foster behavioral changes, no matter what your health goals might be. I helped with MVP user design and research and acted as the “voice of the customer.” The Foodstand was eventually acquired by Diet ID
